Less than a month ago was released a curious video of Matt Cutts , chief engineer of the Google Search Quality , which explicitly states that optimize your own website is not spam .
The question that is being proposed in the video is: " Google considers SEO spam? ", obviously the answer is a resounding Matt: "No! ". But why did you feel compelled to respond to this obvious answer, even if Google provides an introductory guide to optimizing for search engines ? Perhaps the increase in the number of SEO specialist that propose to companies operating online, with cryptic promises , many reports have triggered the giant of Mountain View , so much so that Matt Cutts to do some 'clarity .
Indeed optimize their site is a practice well seen by all search engines , allows for faster site indexation, lowering the level of complexity of the spider in charge to monitor the web. With thestandard uniform , it's much easier for Google to find out whichtopic is the site, place it according to its criteria of quality and last but vital aspect for Big G, present the search results that are satisfactory for the ' end-user . Surely a couple of " black hat "are considered spam , but This will be covered later.
I think it is more important to focus in making a site " user friendly ", ie that it is easy to use for users, because this simplicity is then also rewarded by the search engines. Definitely a web site " search engine friendly "features of the interventions a bit more complex and not always visible to the user, but remember that the ' primary goal of Google is to present the results of research relevant to the query and especially easy usability , not If the word of mouth (the " I like"and" +1 "), could be the future of search on the web.
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