Guidelines for a "healthy" link building

To be able to " conquer the peak "of the search results , you have to be able to mix in the best way, the different " ingredients "that inhabit the algorithms of search engines . Obviously only the developers know the code of the " perfect recipe ", but who is in charge of web marketing , after various tests and trials, he is conscious of such interventions can bring a vision enhancement .

The link building is certainly one of the most important activities of the ' off-page optimization or external interventions to the site. As mentioned in the previous post, the link building is a series of artificial operations, against the policies of Google , which if done the wrong way , can lead to penalties . To improve the search engine rankings , link building should be done by recreating the "naturalness "and the unpredictability of the web. But let's see what might be the guidelines for a good link building campaign:

1. Do not create pattern . Always act with the same schema is counterproductive, spiders have evolved , they recognize thecommon elements of each backlink, or the " modus operandi"of software or who acquires backlink in the same way (vary anchor text, trust-link, type of link, location, etc. ..);
2. Do not rush it . Less than a "bait" sensational (which also would provide backlinks from authoritative sites, online newspapers, etc. ..), do not generate backlinks in a short amount of time. Forget the " easy job ", the 1,000 backlink to $ 10, at best may not generate consequences, at worst, it makes you get a nice penalty;
3. Not only top sites . It is only natural if a site has backlinks from authoritative sites. Usually the structure is " pyramid ", we start with a base made ​​up of links of little value (directories, forums, comments, user profiles, etc. ..), it goes to backlink average value (items in themed blogs, social profiles authoritative, etc. ..) and you arrive at the tip with backlinks from authoritative sites (online newspapers, websites. gov,. edu,. town, etc. ..);
4. Check nationality . It seems normal if a blog is quoted by Italian 50 Indian sites in the English language? They could be if it is a multilingual blog, but in case it is not, is some doubt. Avoid backlinks with anchor text from Italian foreign sites .
5. An IP a backlink . Have you entered into a contract with a network? Be careful as this structured network. If its sites have the same IP, the value of more backlink will be very low . If instead its sites have different IP, but they are all connected to each other, also in this case, the value of the backlink is reduced