The task of link building , or create a structure (also called matrix ) of backlinks for your site, it is, in most cases, the workhorse of ' off-page optimization . A link building campaign well structured, could determine the success , in terms of visibility and conversions, sites of medium and small size, since it would take too long to get backlinks natural, even if you publish excellent content.
Although link building is something artificial, his campaign should be structured in a natural way , that we must not absolutely create patterns that can bring the link to a " forced maneuver . " All web users act autonomously and independently, when mentioning our website do not all use the same term , but they vary because they see it in a subjective manner. The same applies to the timing, in two days, our website must not become a " chasm "that channels backlinks in a short time, but it is a resource that occasionally becomes interesting for someone.
But if everything in nature comes naturally over time , we must organize and optimize our business. Do not generate 100 links in an hour, but we must not make us unprepared and act improvising. So how can you structure your link building campaign ?
- Locate the pages to promote and to which keywords , making sure the on-site is optimized (ideal is to make a small change from time to time, to see the spider that the site is maintained and updated);
- Analyze your competitors and try to figure out how many backlinks we need to be competitive;
- Identify the sites, forums, blogs from which we want to get backlinks;
- " Probing the ground "with the site owners to step 3 to locate the approximate budget that you will need;
- Prepare calmly any blog post that will be published in the "friends ".
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